In the personalisation cycle, site data is one of the most important elements.
Site data drives user interest: advertising should be inspired by data to offer a message which is relevant and in turn engages the user. Contextualisation is a shield against ad blocking, because it serves relevant messages that are respectful of web users.
In this virtuous cycle, the publisher makes use of its intimate data, the advertiser is not intrusive, and the user’s attention is not disrupted.
As a website, exchanging your editorial flows with ADventori’s data-driven platform enables the detailed contextualisation of advertising on each viewed page, to meet the market’s qualitative demands.
While your audience may be handled by a DMP that generates relevant segments for your advertisers, the integration of ADventori allows you to send out just the right messages for each of them.