Case studies



Contextualization of digital messages on – December 2013

Objectives and challenges

  • Communicate with car drivers about the economic advantages of car sharing during the festive period (Christmas and New Year);
  • Increase traffic towards the BlaBlaCar site in order to develop the offer of free places over the festive season;
  • Increase awareness of the BlaBlaCar brand (branding).



Deployed solution

  • The DCO set up by ADventori enabled messages to be contextualized on the Mappy site and so personalize the offer according to the needs of each user.
  • The BlaBlaCar banner uses the search information of the journey and displays in real time the estimated savings from car-sharing. The user can thus compare the cost of the journey estimated by Mappy and the amount that can be saved by using BlaBlacar.
  • Post-click marketing is managed differently and is sent directly on BlaBlaCar, on a page pre-filled with this same information. It only remains to confirm publication of the journey.

Profits and results

  • The click rate on dynamic banners is 2.1 times greater than on banners that carry a generic message.
  • On further analysis, it can be seen that the greater the distance asked for, the more the click rate increases. Banners that display a price over long distances have even greater influence and push the click rate to 3.5. The saving displayed in the banner has therefore stimulated an additional interest which:
    • Wouldn’t have been the same with a generic message
    • Changes according to the data generated
  • Strategically, 2 lessons can be drawn from this information: Dynamic Display has a convincing impact on the campaign and its optimization could push the BlaBlacar customer to focus his search for a place only above a given distance.
  • Better ROI
  • Increase in internet user’s commitment
  • Improvement in brand awareness among the target group







We are requesting your consent to use your anonymized data to enhance our website experience,
and to promote our offers to you in ads using our partners. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.