Case studies

Renault

Context

Organization of the Renault Drive-to-Store campaigns

Objectives and challenges

  • Generate traffic to the websites of the Renault dealerships taking part in the clearance.
  • Generate visits to the dealerships with trial booking forms.

 

renault_fr

publicis activ

Deployed solution 

  • Since 2011, ADventori deployed with Publicis 130 regional campaigns per year: display campaign with customization showing the closest dealership.
  • Landing page designed and hosted by ADventori, displaying the offer and the Local Pad.
  • Local Pad is a CRM/map-based proprietary interface that shows the user the closest dealerships and provides the user with features to contact the chosen dealership: trial booking, redirection to the dealerships’ websites, route calculator…
  • The leads are automatically transfered to the advertiser’s CRM.

Benefits 

  • Drive several thousands of visitors to the dealership’s websites.
  • These visitors were able to discover the deals nearby.
  • Dozens of routes calculated and trials booked.