Be Inspired

Create your dynamic ads

PROCESS

REMINDER ON THE BANNERS’ DYNAMISATION

Banners’ dynamisation is possible thanks to an exchange between creatives and our adserver.
It uses the Adventori’s library (called our DCO enabler).
The banner receives a list of variables defined by the campaign scenarios allowing it to display the correct creative with the right message.

 

EXAMPLE FOR AN INTERNATIONAL CAMPAIGN

img-variables

PRODUCTION OF THE CREATIVES?

 

The creative agency will have to:

  • List what formats are planned (according to the media plan)
  • Create 1 banner for each format, preferably in HTML5 and with back-up Gif*
  • ADventori will decline each format according to each message. A master will be given for validation and will be declined on all the different formats.
* Technical specifications :

  • Banners must not integrate clickTag or clickCommand. It will be integrated by the ADventori library during the next step.
  • Recommended format: HTML5, max: 100ko
  • if we need to pull the images from an external server, this server needs to be secure, otherwise the creatives will be rejected during the audit process
  • For all campaigns using several formats, all dynamics values must be the same throughout all formats

ADDING THE ADVENTORI’S LIBRARY TO A BANNER

The creative studio will have to add the library to the banner. This way, once the rules are set up in the ADserver, each scenario will be generated automatically in the banner.

Thanks to its DCO Enabler, Adventori offers libraries interacting with the ADserving JavaScript, decrypting dynamic values

ADventori is a third-party AdServer, delivering advertising banners based on real time data, according to the IAB standards. These libraries are conceived to simplify access to the DCO Adventori’s technology with a standard HTML5 or Flash creative.

How does it work ?

  • ADventori’s creative Adserver is in charge of the major part of the process, by choosing the data to insert in the banner.
  • Data will be transfered to the user thanks to the Adserving Javascript
  • The Adserving JavaScript can create the “tag object” for Flash banners, or the « iframe » containing the HTML5 banner.
  • Dynamic values are integrated in the creative, using « FlashVars » for the Flash banners or the url parameters and « window.name » for the HTML5 ads.

NOW, YOU CHOOSE :

 

DCO ENABLER GOOGLE WEB DESIGNER

DCO ENABLER GOOGLE WEB DESIGNER

INTRODUCTION In this tutorial, we’ll show you how to integrate ADventori library in Google Web Designer to dynamize HTML5 ads. The starting point is created respecting the IAB standards :It must be in the form of a zip file containing a single HTML file and all the necessary elements (img, js, css).The URLs in the HTML … Continued

DCO ENABLER ADOBE EDGE

DCO ENABLER ADOBE EDGE

INTRODUCTION In this tutorial, we’ll show you how to integrate ADventori library in Adobe Edge Animate CC to boost HTML5 ads. The starting point is a creation respecting IAB’s standards :It must be in the form of a zip file containing a single HTML file and all the necessary elements (img, js, css).The URLs in the … Continued

DCO ENABLER HTML5 V2

DCO ENABLER HTML5 V2

INTRODUCTION The ADventori technology can boost HTML5 ads. The starting point is a creation respecting the IAB standards :It must be in the form of a zip file containing a single HTML file and all the necessary elements ( img, js, css ).URLs in the HTML file must all be related.To speed ADserving, JavaScript and CSS … Continued

DCO ENABLER FLASH V2

DCO ENABLER FLASH V2

INTRODUCTION   ADventori offers a simple ActionScript 3 library. Simply integrate our componant in your “movie library” to interact with our AdServer. This library create a namespacecom.adventori. Advertising with Flash must respect the IAB’s recommendation, the FLA and SWF will be issued for ADventori AdServing. Note : ADventori doesn’t have limitation on the weight of … Continued