Aéroport Marseille – Provence

Campaign goal

  • Acquisition campaign
  • Multi-variant testing


  • Distance scenario : the catchphrase will be automatically adapted to the user’s distance to the airport.
  • Weather scenario : the catchphrase will be automaticallyadapted to the weather of the selected destinations.
  • Multi-variant testing of the offers and the catchphrases.

Dynamic criteria

  • User’s location / Weather
  • Product feed




Depending on the distance to the airport

Depending on the destination weather



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