Gallery

Aéroports de Lyon

Campaign goals

Retargeting campaign to develop parking booking in the Lyon’s Airports.

Scenario

The banner message will evolve depending on :

The abandonment step:

  • Home page : generic message
  • Parking search + dates : the banner will display the departure day and the best offer of the period.
  • Abandonment at the payment level : message to prompt buying act.

The user’s behavior

The wording evolves depending on the time spent on the website.

Data used

  • Browser history
  • Discount by parking by period



 


 

 

 

 

Different wording depending on the time spent on the website

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