Retargeting campaign to develop parking booking in the Lyon’s Airports.
The banner message will evolve depending on :
The abandonment step:
- Home page : generic message
- Parking search + dates : the banner will display the departure day and the best offer of the period.
- Abandonment at the payment level : message to prompt buying act.
The user’s behavior
The wording evolves depending on the time spent on the website.
- Browser history
- Discount by parking by period
After a parking search for july 13th
Abandonment at the payment level
Different wording depending on the time spent on the website
Less than 30 min
More than 30 min