Acquisition and retargeting campaign promoting Audi vehicules, contextualized on Leboncoin, La Centrale and Caradisiac websites.
- Acquisition scenario: Depending on the user car search on the partner website, the banner displays a similar model of car by Audi.
- Retargeting scenario: The banner displays the car seen by the user on Audi’s website. When clicking, redirection to the Audi car configurator.
Wordings differ according to the car models and scenarios.
- Leboncoin, La Centrale and Caradisiac seach data
- User’s navigation on publisher websites
Acquisition scenario: after searching « Mini Coutryman » on Caradisiac
Acquisition scenario after searching « Berline » on La Centrale
Retargeting scenario on Caradisiac.com: after visiting the Audi Q3 page