AXA International campaign of Brand Awareness and Retargeting.
Depending on the user’s location:
- Displays offers matching with the user’s country.
- The message is translated in the right language with the right currency.
- Different message in acquisition and in retargeting.
- Post-click returns a page with the right language.
- User’s location
- Language, Currency, change
- Campaign elements : (price, visual…)
ACQUISITION – FRANCE
RETARGETING – SPAIN
ACQUISITION – UK
RETARGETING – GERMANY