AXA Assistance

Campaign goals

AXA International campaign of Brand Awareness and Retargeting.


Depending on the user’s location:

  • Displays offers matching with the user’s country.
  • The message is translated in the right language with the right currency.
  • Different message in acquisition and in retargeting.
  • Post-click returns a page with the right language.

Dynamic criteria

  • User’s location
  • Language, Currency, change
  • Campaign elements : (price, visual…)









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