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Bien Ici

Campaign goals

Always on acquisition and retargeting campaign for Bien Ici, on web and mobile-web

Scenarios

  • Acquisition :
    Depending on the user’s profile (new acquisition, purchase or rent affinity) and his location, the banner displays the top 3 of corresponding real estate properties.
  • Retargeting :
    Depending on the location and the type of properties researched by the user, the banner displays the top 3 of corresponding real estate properties.

Data used

  • Top properties per category : images and wording
  • Browser history : category and location of researched properties
  • User’s location

Madmix

bien_ici

 

iProspect

 

 


 

 

Acquisition – « purchase » user located in Poitier
Retargeting – User looking for a new acquisition in Paris

 

 

Acquisition – « new acquisition » user located in Lorient
Retargeting – user looking for a rent in Boredaux

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