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BNP – SNCF

Campaign goals

Acquisition. Co-branded campaign BNP / SCNF : BNP offers graduates with Distinction the SNCF « young card ».

Campaign setup

2 scenarios, 3 creative: adapt messages before and after the results (4th of July).

  • Before:
    – « Your opportunity begins July 4 »
  • After:
    – 1 message for long travel distance
    – 1 for short (WE)

User is geo-located. Depending on his location, creative displays pertinent destinations.

Dynamic data feeds used

  • Geolocation
  • Exclusion arrival cities
  • Message versioning

HavasMedia

SNCF

Publicis_conseil

 


LILLE / BEFORE : YOUR OPPORTUNITY BEGINS JULY 4

BIARRITZ / AFTER JULY 4TH : MESSAGE FOR LONG TRAVEL DISTANCE

 

 

MONTPELLIER / AFTER JULY 4TH : MESSAGE FOR LONG TRAVEL DISTANCE

RENNES / AFTER JULY 4TH : MESSAGE FOR SHORT WEEKEND

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