Campaign goal 

  • Drive-to-Store & CRM display campaign
  • Special World Cup Campaign


World Cup Special

A countdown is displayed before the World Cup starts.


  • Random selection of top products
  • Offer is adapted depending on the DMP solution segments & recommendation. It evolves depending on the user’s profile and history with the brand (last buy, visited pages, product affinity, delivery preferences…).

Drive-to store message

Depending on the day of the week & the opening hours of the shops, the drive-to-store message evolve : “Your items will be available in 1 hour in your store“, ” Your items will be available in your store monday, It opens at 9 AM“…

Data used

  • Days & hours
  • DMP segments (Ysance) from advertiser
  • User’s location
  • Boulanger retailers address and their opening hours.



Campaign displayed on all devices

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