Gallery

Boulanger

Campaign goal 

Drive-to-Store and display CRM campaign

Scenario

The banner and the message evolve depending of :
  • The user’s profile and history with the brand (product affinity / purchase channel)
  • His geolocation and opening hours of the closest stores

Dynamic criteria 

  • Advertisers DMP (Ysance)
  • User’s location
  • List of point of sales
  • Images & Wording
 
 

Click on the images below to launch the videos :


 

Banner displayed to a user located in Lyon, used to purchase in store

Banner displayed to a user located in Marseille, used to purchase online

             
 

Banner displayed to a user located in Clermont-Ferrand, used to purchase in store

Banner displayed to a user located in Lille, used to purchase in store