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Bouygues Immobilier

Campaign goals

Bouygues Immobilier launched its new Acquisition and Retargeting campaign with ADventori.

Our technology allowed them to personalise, centralise and automate their banner creation.

Campaign setup

The aim was to improve the conversion rate and analyse the campaign’s performance.

  • Data Collection
  • Real-time activation
  • Present the property closest to the user and/or the ones he visited
  • Analysis and optimization of campaigns

Campaign launched to cover retargeting strategies, search and acquisition (using user’s location).

Dynamic Criteria

  • Set up of a media DMP
  • User’s location
  • Product Feed (price, surface, pictures …)
  • Browsing history + data publisher

zenithoptimedia

Bouygues_Immobilier

 

 


 

 

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