Bouygues Telecom – regional campaign

Campaign goals

Acquisition campaign – display and video – highlighting the 4G coverage of Bouygues Telecom.


  • Getting the user’s current location
  • Display a message adapted to the county : « n°1 4G coverage in XX County», « XX % of the population covered», « XXX cities covered »…
Display : personalization is done on 6 display formats
Video : personalization done on the first video sequence.

Data used

  • User’s location






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