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Bouygues Telecom

 

Campaign goals

Bouygues Telecom has launched a 100% Mobile acquisition campaign to promote its new 4G+ offer. This campaign engage users to change mobile operator.

Scenarios

  • The user can be localized via IP.
  • Highlighting the city where the mobile user is, to get his attention and to propose him the 4G+ offer.
  • Differentiated click that redirects directly to the specified offer.

Data used

  • User’s location

Here, using DCO allows to display a more pertinent and personalized message.

 

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