Campaign goalsBouygues Telecom has launched a 100% Mobile acquisition campaign to promote its new 4G+ offer. This campaign engage users to change mobile operator.
- The user can be localized via IP.
- Highlighting the city where the mobile user is, to get his attention and to propose him the 4G+ offer.
- Differentiated click that redirects directly to the specified offer.
- User’s location
Here, using DCO allows to display a more pertinent and personalized message.
Click on the videos below to visualise the campaign