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Campanile

Campaign goals

Branding and acquisition campaign on desktop, mobile, video and skin formats

Scenarios

Depending on the date, the hour and the geolocation of the user, the ad displays the restaurants or the events organised nearby :

  • On desktop and mobile: a Vpaid video composed of a dynamic slide followed by an advertising spot
  • On mobile (in-app): a dynamic banner which, by click, presents an overlay with an integrated store locator

Data used

  • User’s location and weather
  • Lists of Campanile’s Hotels and Restaurants
  • Event schedule
  • Date and Hour

 

 

 

 


Skin presented to a user located in Strasbourg by rainy weather

 

 

Mobile banner with exapand store locator, presented to a user located in Paris

 

 

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