Acquisition campaign highlighting all the Center Parcs offers.
A/B test of 2 scenarios
- The user’s city temperature & weather is compared to the temperature of the Center Parcs swimming pool: « While it’s 8° in Rennes, the Aqua Mundo’s water temperature is 29°”.
- The offer is adapted to the user’s segment: family with baby, senior…
- The message is adapted to the distance between the user and the closest Center Parcs: “Get away with peace of mind, less than 2h from home!”
- It personalised by using the user’s segment (family with baby, senior…) too: “Your Cottage with baby equipment from XX€”
- User’s location,
- Parks’ addresses
- Price feed
- 1st & 3rd party
- Multi variant testing : CTA, wordings, scenarios
Weather scenario – Family with kids in Lyon
Weather scenario – Seniors in Nice
User’s location scenario – Seniors near Clermont-Ferrand
User’s location scenario – Tribe near Caen