Campaign goalAcquisition and retargeting, international and multilingual campaign during commercial operation “Say Yes”
- Campaign displayed in Germany, in Belgium and in the Netherlands.
- The advertising message is personalised depending on the user’s affinity segment and his browser history on the CenterParcs’ website.
- Mutlivariant testing : 2 or 3 different CTAs depending on the country.
- 3rd Party Data
- Message : wording and image