Campaign goal 

Acquisition and retargeting, international and multilingual campaign during commercial operation “Say Yes”


  • Campaign displayed in Germany, in Belgium and in the Netherlands.
  • The advertising message is personalised depending on the user’s affinity segment and his browser history on the CenterParcs’ website.
  • Mutlivariant testing : 2 or 3 different CTAs depending on the country.

Dynamic criteria 

  • 3rd Party Data
  • Message : wording and image

User’s location and language



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