Darty – Counter attack


Acquisition campaign promoting Darty’s stores and products in Conforama’s customer catchment area.

Desktop and mobile campaign.


Based on user’s location, the banner displays the nearest store’s address within Conforama’s catchment area.

The banner displays randomly promotional products.

Data used

  • User’s location
  • List of Darty’s addresses
  • List of Conforama’s catchment area

Tradelab logo

Darty logo