Decathlon – Active toi

Campaign goals

  • Highlight several ranges of the brand – 8 different sport activity
  • Message personalisation
  • 8 desktop & web mobile formats



Depending on the segment identified (young mother, senior…), the banner will displays a relevant sport with 1 or 2 related items.

Message sequencing

On every impression, the user sees a new sport and a new range of items.


  • Trading segment




Young mother swimming

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