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DECATHLON – VITAL SPORT

Objectives

  • Decathlon acquisition campaign on desktop and mobile.
  • Promotion of Decathlon’s “VitalSport” discovery program.

Scenario

Depending on the user’s location, the banner highlights the nearest store with the date on which Decathlon’s “VitalSport” discovery program is available.

Data Used

  • User’s location
  • Advertiser data: visuals, wording, dates
  • Adventori’s mapping

User’s location –
Ollioules

User’s location – Villeneuve d’Ascq

ADventori’s mapping