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Domino’s – In-banner video

Objectives

Acquisition campaign promoting the download of Domino’s app.
Mobile campaign with in-banner video.

Scenarios

The message is adapted according to the time of day:

  • During delivery times, incentive to order via the app.
  • Outside delivery times, incentive to download the app.

Data used

  • Delivery hours

 

 


 

10 am: incentive to download the app

 

 

 

 

 

7 pm: incentive to order via the app

 

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