This acquisition and retargeting campaign was designed to increase in-store traffic for the launch of the three new Domino’s pizzas .
Based on the user’s location, the banner will display the nearest store.
- Retargeting after cart abandonment
The banner will display the store that has been chosen by the user.
In both cases, displaying 33% of share of voice for each product.
Dynamic data feeds used
- User’s location
- Pixels implementation on Domino’s website in order to identify the customer’s buying process.