Campaign goals

This acquisition and retargeting campaign was designed to increase in-store traffic for the launch of the three new Domino’s pizzas .  

Campaign setup

2 scenarios:

  • Acquisition
    Based on the user’s location, the banner will display the nearest store.
  • Retargeting after cart abandonment
    The banner will display the store that has been chosen by the user.

In both cases, displaying 33% of share of voice for each product.

Dynamic data feeds used

  • User’s location
  • Pixels implementation on Domino’s website in order to identify the customer’s buying process.



Re-mind Phd -2




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