Estrella – Fifa World Cup

Campaign goal 

Branding campaign during the FIFA World Cup 2018, in the United States and Mexico.  


For each game, the skin format displays in real time:

-The playing teams

-The playing time

-The score

-The name of the scorers

Dynamic criteria 

  • Date & Competition schedule
  • Wording & Images
  • Sport data feeds : playing time, scores, scorers


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