FDJ – Euromillions


  • Increase the number of sign-ups on FDJ’s website
  • Optimize banners production costs


Always-on campaign
Next drawing lots’ date and the jackpot’s amount are updated automatically.

Contextualisation on leboncoin
The message and image displayed are adapted to the visited category on leboncoin: real-estate, job, automotive etc.

Data used

  • Feed of drawing lots’ dates and jackpots’ amounts
  • Leboncoin data



Always-on campaign







Contextualisation on Leboncoin – Real-estate thematic


Contextualisation on Leboncoin – Job offer thematic

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