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FDJ – Euromillions

Objectives

  • Increase the number of sign-ups on FDJ’s website
  • Optimize banners production costs

Scenarios

Always-on campaign
Next drawing lots’ date and the jackpot’s amount are updated automatically.

Contextualisation on leboncoin
The message and image displayed are adapted to the visited category on leboncoin: real-estate, job, automotive etc.

Data used

  • Feed of drawing lots’ dates and jackpots’ amounts
  • Leboncoin data

 

 


Always-on campaign

 

 

 

 

 

 

Contextualisation on Leboncoin – Real-estate thematic

 

Contextualisation on Leboncoin – Job offer thematic

All our campaigns have data in them, explore them!

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