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FDJ – NATIVE ADS

Objectives

  • Increase the number of sign-ups on FDJ’s website
  • Optimize banners production costs

Native advertising campaign, on MSN and La Provence websites.

Scenario

The next drawing lots date and the next jackpot’s amount displayed on the banners are updated in real-time.

After clicking on the banner, redirection to a sign up form to create a FDJ account.

Data used

  • Drawing lots and jackpots feeds

 

 


 

Redirect to a sign up form to create a FDJ account

 

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