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FDJ – Parions Sport

Objective

  • Acquisition campaign to promote the FDJ’s online betting offer “Parions Sport”.
  • Desktop & mobile

Scenario

  • The banner is adapted according to the schedule and importance of the matches previously defined by FDJ.
  • In some cases, user’s location is activated to promote matches close to the Internet user’s position.
  • Depending on the schedule of sporting events, three sports are available: rugby, football and basketball
  • Multi-variant testing: match carousel or a single match.

Data Used

  • Matches planning
  • Matches odds
  • User’s location

Basketball – User’s location Paris

Rugby – User’s location Paris

Football – User’s location Paris

Skin – Basketball – User’s location Paris

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