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Fnac

Campaign goal

Fnac acquisition and retargeting campaigns : books and TV

Scenario

  • Acquisition : different books are randomly displayed in the banner, based on a selection modified every week.
  • Retargeting : Display visited TV models + a selection of the top sales.
  • Highlight the “Click&Collect” service

Dynamic criteria

  • Synchronization with the advertiser feed : Images + Price of the products
  • Visited pages

tradelab

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