- Worldwide and multilingual acquisition and retargeting campaign
- On desktop, web-mobile and in-app
- To support Foodora’s continual geographical expansion
- Acquisition (Canada only) & Homepage retargeting: Depending on the user’s location, the banner displays 3 random restaurants from the top restaurants of the city.
- Product retargeting: The banner displays the restaurants consulted by the user on Foodora’s website, as well as similar restaurants in his area.
- A/B test between 2 different banners design
- Browser language
- User journey
- User’s location
- Wording and Images