Foodora – Always on campaign

Campaign goals

  • Worldwide and multilingual acquisition and retargeting campaign
  • On desktop, web-mobile and in-app
  • To support Foodora’s continual geographical expansion


  • Acquisition (Canada only) & Homepage retargeting: Depending on the user’s location, the banner displays 3 random restaurants from the top restaurants of the city.
  • Product retargeting: The banner displays the restaurants consulted by the user on Foodora’s website, as well as similar restaurants in his area.
  • A/B test between 2 different banners design

Data used

  • Browser language
  • User journey
  • User’s location
  • Wording and Images
















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