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Ford

Objectives

Acquisition and retargeting campaign, web-to-store, on desktop, to promote five models of Ford vehicles.

Scenario

Acquisition

Depending on the user’s location, the banner displays a vehicle model and the nearest retailer and the number of vehicles available in stock.

Retargeting

The banner displays the car seen by the users on Ford’s website.

Data Used

  • User’s location
  • User path
  • Wording & visual
  • Stocks

Retargeting
User’s location – Angerville – Ford Focus

Retargeting
User’s location – Ajaccio – Ford Kuga

Acquisition
User’s location – Nîmes.

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