Campaign goals

Acquisition and retargeting campaign for Groupama insurance, personalized depending on the user’s profile and location.


This campaign is dynamic at different levels.
  • Catchphrase
The catchphrase is personalized depending on the user segment (ID DBM : Client with car insurance, client without car insurance, hot prospect, cold prospect…)
  • Offer
The offer is adapted to the user’s location, and therefore to the insurance agency he depends on.
  • CTA
A/B test of 2 CTA on one of the message.
  • Redirection
The redirection page is adapted to the clicked offer.


User’s location, ID DBM, list of the offers…