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Groupama

Campaign goals

Acquisition and retargeting campaign for Groupama insurance, personalized depending on the user’s profile and location.

Scenario

This campaign is dynamic at different levels.

  • Catchphrase

The catchphrase is personalized depending on the user segment (ID DBM : Client with car insurance, client without car insurance, hot prospect, cold prospect…)

  • Offer

The offer is adapted to the user’s location, and therefore to the insurance agency he depends on.

  • CTA

A/B test of 2 CTA on one of the message.

  • Redirection

The redirection page is adapted to the clicked offer.

Data

User’s location, ID DBM, list of the offers…

 

 

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