Campaign goal

  • 3 campaigns for the Groupama’s services : Auto, Health & Home insurance
  • Acquisition, lead generation, creative optimisation
  • Contextualisation campaign on Leboncoin


For every campaign, two elements are tested:

  • The creative idea : picture and catchline
  • The CTA – 4 diffeent by campaign

Contextualisation – Partnership with Leboncoin

When the banner of the Auto or Home campaign is displayed on Leboncoin, it integrates automatically the picture of the car/ house property visited in one of its sequences. 

Data used

Category and picture in Leboncoin


Marcel logo





Home insurance campaign


Health insurance campaign



Auto insurance campaign

Contextualisation on Leboncoin

Example : Home insurance campaign – picture of the property is used in the banner

Contextualisation on Leboncoin

Example : Car insurance campaign – picture of the car is used in the banner

All our campaigns have data in them, explore them!