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GROUPON

Campaign objectives

  • Contextualization of Groupon ‘s offer, with an exclusive partnership with Leboncoin. The campaign focuses on Leboncoin’s data, and uses the Leboncoin category / product listing the user is currently visiting.
  • Multi-variant testing on different scenarios and variables to optimize performance.

Campaign setup

Thanks to the exclusive ADventori / Leboncoin partnership, the banner displays in real-time local Groupon deals matching the category or the page currently visited by the user.

2phases:

  • Acquisition
    Displaying real-time local deals via the Groupon feed, based on the user’s location and the Leboncoin category
  • Retargeting
    With a reminder of the last visited deal the user saw on Groupon.fr

Dynamic elements

  • Leboncoin’s data
  • Retrieved local deals in real-time thanks to Groupon’s feed
  • Matching categories
  • User’s location
  • Multi-Variant on CTA

groupon

 

Leboncoin.fr_Logo_2016

 


Motors

Paris

Groupon_LBC_Vehicule_Paris2

 

Lille

Groupon_LBC_Vehicule_Lille1

 

Bordeaux

300X600Groupon_LBC_Vehicule_Bordeaux1

La Rochelle

300X600Groupon_LBC_Vehicule_LaRochelle1

 

 

Screenshot based on the user’s location on leboncoin

 

LeBonCoin_Vehicules_Groupon_Paris-1024x762

 

 

Entertainment

Nantes

 

300X250Groupon_LBC_Loisirs_Nantes4

 

Strasbourg

 

300X250Groupon_LBC_Loisirs_Strasbourg2

 

Biarritz

 

300X600Groupon_LBC_Loisirs_Biarritz2

 

Toulouse

 

300X600Groupon_LBC_Loisirs_Toulouse1

 

 

Screenshot based on the user’s location on leboncoin

 

LeBonCoin_Loisirs_Groupon-1024x762

 

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