Acquisition campaign promoting the new Heineken beer with no alcohol: Heineken 0.0 by playing on the fact that you can drink it at anytime of the day.
The banner displays the time of the day and the message is adapted to the time slot:
- Generic message in the morning : « where we want, when we want »
- Personalised message in the afternoon and evening.
The tagline is personalised according to the target segment: healthy, man of the world and moderate experience.
- Time of the day
- 3rd party data
Target segment : healthy
Target segment: man of the world
Morning – Generic message