Branding campaign around Heinken’s country bottles.
World Cup 2018 scenario
: depending on the competition schedule, the banner displays the country bottle related to the main playing team of the day.
Country related scenario
: the banner presents different country bottles depending on the user’s interest. Several bottles have been designed by artists, which are also presented.
: depending on the travel research of the user on the Edreams website, the banner displays the country bottle of its destination.
- Competition schedule
- 3rd party data
- Edreams data (travel research)
- Product : Wording & Images