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HEINEKEN – EXTRACOLD

Campaign goal

  • Heineken acquisition campaign driven by temperature

Scenario

  • User’s location
  • The campaign is displayed only if the user is in an area where the temperature is above 25°
  • IAB Standards and Background takeovers

Dynamic criteria

  • User’s location
  • Temperature

heineken

logo_starcom

 


 

 

Screenshot Background Takeover on L’équipe

 

Habillage_Lequipe_Zoom-1024x829

 

 

Screenshot background takeover on Mensquare

 

Habillage_Mensquare_Zoom-1024x829

 

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