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Heineken

 

Campaign goals

In 2015, Heineken launch for the first time its campaign Support your bar. During this marketing operation, Heineken invites every internet user to vote for his favorite bar on supportyourbar.com.  

This Web and mobile campaign aims to support the incentive operation of Heineken with its distribution network.

Scenario

  • Presentation of 3 bars corresponding to the location of the Internet user.
  • In the click rerouting on a landing page dedicated to the votes.

Dynamic criteria

  • User’s location
  • Lists of retailers

Starcom

 

heineken

 

 


 

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