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IDTGV

Campaign goals

Retarget the user who abandoned his purchased by offering him the cheapest IDTGV ticket on the desired period.

Scenario

  • Display a banner with the best price available and the departure and arrival cities
  • Best price available this month is displayed in the limit of 50 euros (psychological price)
  • Viewing a special mention “last places available” if there is less than 10 places on the way
  • Imprints adjust automatically depending on the month

Dynamic criteria

  • Real-time data from the IDTGV reservation system
  • User data path

 

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