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IKEA

Campaign goals

Acquisition campaign web-to-store oriented: increase in-store sales on specific Ikea products.

Campaign setup

  • A range of products is presented to the user.
  • Depending of the user location, the banner displays the nearest store, among the 30 Ikea stores in France.
  • IAB standards and Rich with full dynamic background takeover of Orange.fr

Dynamic criteria

  • User’s location

IKEA

KrMedia

 


CAMPAIGN 2016

 

ORGANIZE YOUR LIVING 2016 CAMPAIGN

 APRIL 1 st 2016 CAMPAIGN

 

CLICK AND COMMAND CAMPAIGN

CAMPAIGN 2015

 

BACKGROUND ORANGE

 

Ikea cap écran

 

WINTER CAMPAING 2015

BACKGROUND TAKEOVER BASED ON A USER’S LOCATION IN LILLE

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