Gallery

Intermarché Drive

Campaign goal

  • Acquisition & Retargeting campaign: to highligh the Intermarché Drive services.
  • CRM display : use DMP data to personalise banners message.

Scenario

Acquisition: displays in the banner the closest Drive Intermarché addresses. CRM display & DMP data: if the user is identified as a customer, the message will display a specific message ( Drive is same price, same quality etc.) Retargeting : retargeting message will be different to acquisition

Data used

  • DMP
  • User’s location
  • Intermarché Drives addresses
 
 

Acquisition

 

Examples of specific messages for retargeting and CRM display