Campaign goal
Acquisition campaign highlighting in the banner the price difference of an average Intermarché basket compared to that of its competitors.
Scenario
When an Internet user is in the intermarché zone, the banner displays the price difference of an average Intermarché basket compared to that of its competitors in the same zone.
This price difference is displayed either as a “%” discount or as a price difference. For this an AB test has been set up to define the most efficient display.
Données Data used
▪ Wording and visuals
▪ Advertiser data: price, geolocation
▪ FluFlux Lengow (calculates competitors’ prices)
Price difference in “%”
In the area of Agde
Price difference in sum of €
In the area of Agde