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Kipsta – Decathlon

Campaign goals

Raise the awareness of the new Kipsta Decathlon thermo-sensible product.

Campaign setup

  • Display the product according to the current weather : rain, snow, cold weather…
  • The ad evolves according to user’s location and weather.
  • Call-To-Action to the website page.

Dynamic data feeds used

  • Geolocation
  • Weather forecast
  • Creation adapted

 

HavasMedia

 

kipsta-logo

Decathlon

 


 

 

 

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