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La Mutuelle Générale

Campaign goals

The La Mutuelle Générale campaign was designed to increase the traffic of the website, to promote the different offers, and act as a reminder for the user on what he/she visited.

Campaign setup

  • Entirely retargeting, the campaign is composed of 15 scenarios. Users are retargeted when they have visited one or several pages of the website.
  • Each scenario identify one or several pages of the website, no matter how deep you are into the conversion funnel.
  • After the click, the user is redirected to the landing page that belong to the displayed scenario.

Dynamic elements

Ogilvy

La_Mutuelle_Generale

 

 


 

 

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