La Plagne

Campaign goal

To highlight in a creative way the La Plagne Ski resort and increase its bookings.

Campagne desktop et mobile, In french & english


The banner will display a message which will be adapted depending on:

  • User’s language (FR or EN)
  • The user’s city weather in real-time
  • The La Plagne weather
  • The distance between the user and the ski resort

Data used

  • User’s location
  • Weather and temperature






Click on the images below to launch the videos


Example of banners displayed to a user located in the city of Nice.


Example of banners displayed when the weather is bad in La Plagne



Example of banners displayed to a user located in Paris



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