La Poste – Mon Timbre en Ligne

Campaign goals

Acquisition and retargeting campaign for the “Mon Timbre en Ligne” service from La Poste


The message of the banner is adapted depending on :

  • The user’s progress through the conversion funnel (DMP segments)
  • The weather at the user’s location

Data used

  • User’s location and weather
  • Advertiser’s DMP
  • Wording and images


La-Poste-logo (1)




 “Cart abandonment” retargeting – snowy weather