Acquisition and Retargeting campaign for Laforêt + A/B testing of the presentation of the offer in the creative.
2 creative scenarios are displayed so that the campaign can be A/B tested in order to select the best creative based on the buying strategy :
- Acquisition: display the “for sale” properties near the user.
- Retargeting:if the visited property is a “prix bleus”: re-proposition of the visited property + “prix bleus” tip-off.
Otherwise: highlight a “prix bleus” property + tip-off
Dynamic data feeds used
- Product (price, surface, # room)
- Image feed
- Browsing History + data publisher
LILLE CREATIVE 1
NANTES CREATIVE 2
TOULOUSE CREATIVE 1
MONTPELLIER CREATIVE 2