Campaign goals

Acquisition and Retargeting campaign for Laforêt + A/B testing of the presentation of the offer in the creative.

Campaign setup

2 creative scenarios are displayed so that the campaign can be A/B tested in order to select the best creative based on the buying strategy :

  • Acquisition: display the “for sale” properties near the user.
  • Retargeting:if the visited property is a “prix bleus”: re-proposition of the visited property + “prix bleus” tip-off.
    Otherwise: highlight a “prix bleus” property + tip-off

Dynamic data feeds used

  • Geolocation
  • Product (price, surface, # room)
  • Image feed
  • Browsing History + data publisher








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