Promote the Lay’s range of crisps during the holiday season in Russia.
Video broadcasting DV360 Russia.
Based on Weborama’s audience segments, and the brand and creative agency’s scriptwriting decisions, the videos are personalized by presenting different moods, teasers and products in the final packshot.
18 segments, 62 videos generated (6 sec and 15 sec).
- Weborama Segments
- Lay’s range of crisps