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Leroy Merlin – Christmas

Campaign goal

Launch of an innovative Wish List for Christmas.

Scenario

  • 1. The user will choose items he would like to receive on the mini website
  • 2. He gives its contact details and those of whom he wants to send his wish-list. The recipient will receive an email indicating the expected gift.
  • 3. The recipient will be retargeted with banners displaying the selected item.

Dynamic criteria

  • Contact details given on the mini website

HavasMedia

Leroy_merlin

 


 

THE USER MAKES HIS CHOICE ON OFFREZMOICECADEAU.FR AND GIVE THE CONTACT OF A FRIEND

 

 

AN EMAIL IS SEND AND THE RECIPIENT WILL BE RETARGETED WITH THE SELECTED ITEM