McDonald’s – McCafé

Campaign goal

McDonald’s Branding Campaign on mobile – web mobile and In-app


The interstitial evolves depending on the user’s location:

  • The city and its real-time weather are displayed in the banner
  • 11 different products and wordings are displayed depending on the weather
The responsive ad is automatically adapted to the format and to the tilting of the device.

Dynamic criteria

  • Location
  • Weather
  • Images
  • Wording




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