McDonald’s – Campagne « Petits Plaisirs »

Campaign goal 

Acquisition and branding campaign on mobile – web mobile and In-app


The banners and the display different catchphrases and offers, depending on:

  • The day of the week
  • The hour of the day which is displayed directly in the advertisement

Dynamic criteria 

  • Day and hour
  • Images & Wording

Click on the images below to launch the videos

Interstitial displayed to a user during the morning, on week-end days


Interstitial displayed to a user at the end of the afternoon, on week days


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